Content Marketing Manager (Health & Wellness)


Readout is a digital health company with a mission to help people reach their health and wellness goals through the power of actionable data. We are a St. Louis based, venture backed start-up currently in stealth mode, launching in Q4/2019 domestically. The launch will be a first-to-market, non-invasive device, companion app and cloud analytics solution for the direct to consumer and health care professional market. 

The Content Marketing Manager, reporting to the Head of Marketing, works with the team in the St. Louis office to develop the content marketing strategy, create high quality strategic content, and publish it across all online platforms to reach the marketing objectives of the company and its brands.

She/he will ideally have a background or experience in the health, wellness, nutrition and/or metabolic health space. 

Key Responsibilities:

  • Create the content marketing strategy for the company and its products across its online platforms (B2C and B2B), to reach marketing objectives.

  • Define content marketing KPIs with the Head of Marketing, and monitor and report progress.

  • Collaborate with internal teams, external experts, agencies and freelancers to produce high quality strategic content. 

  • Ensure continuous presence for the company and its products by publishing the produced content across its online platforms (B2C and B2B).

  • Conduct research and inspire teams around new strategic content themes.

  • Edit, proofread and optimize content with regards to content marketing KPIs

  • Develop and maintain the content calendar and ensure deliverables are met.

  • Manage the content marketing budget and agency/freelancer relationships.

The Ideal Candidate:

  • Is intellectually curious and has a passion for immersing themselves in customer needs, industry trends and new technologies.

  • Is a great communicator who loves to engage with their audience.

  • Has hands-on experience in creating, curating and editing online content.

  • Loves solving problems in complex and dynamic environments with a positive attitude.

  • Is motivated by a fast-paced start-up culture and by wearing multiple hats while prioritizing and driving projects forward in line with the company vision and strategy.

  • Is comfortable with limited data and information, and can leverage experience, networks and ‘outside the box’ resources to deliver results.

  • Has strong personal initiative and takes ownership of the role and its deliverables.

  • Inspires others through actions and contributes to building a team that is driven by the company vision to make a positive impact on peoples’ lives and advance technology and clinical outcomes in the metabolic health space.

Readout is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:  Readout is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

To apply, please send your resume to